Privacy Policy
Last updated: 17th January, 2026
StillFitness (“we”, “us”, “our”) is committed to protecting your privacy and handling personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, contact us, sign up for communications, or purchase our products and services.
This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our website or engaging with our services, you acknowledge and agree to the practices described in this policy.
Who We Are
StillFitness operates this website and provides digital fitness products, personalised fitness plans, consultations, and related health and fitness services. We are the data controller for the purposes of UK data protection law, meaning we are responsible for deciding how your personal data is collected and used.
If you have any questions about this Privacy Policy or how your data is handled, you can contact us at support@stillfitness.co.uk.
Information We Collect
We collect personal information only where it is necessary and relevant to providing our services or operating the website.
When you contact us, sign up for a giveaway or email list, or purchase a product or service, you may be asked to provide personal details such as your name, email address, and other information relevant to your enquiry or order. When you purchase a personalised fitness plan or consultation, we may also collect fitness-related and lifestyle information, including details about your goals, training experience, physical measurements, injuries, allergies, availability, and other factors required to deliver a personalised service.
In addition to the information you provide directly, limited technical data may be collected automatically when you use the website. This can include information such as your IP address, browser type, device information, and how you interact with the site. This data is used to ensure the website functions correctly and to improve performance and usability.
How We Use Your Information
We use your personal data only for legitimate and relevant purposes connected to operating StillFitness and delivering our services.
This includes processing orders, delivering digital products, creating personalised fitness plans, providing consultations, responding to enquiries, managing customer support, and communicating with you about your purchases or requests. Where you have opted in, we may also use your email address to send relevant updates, information, or communications related to StillFitness.
Fitness-related information is used solely for the purpose of tailoring recommendations and services to you. We do not use this information for unrelated marketing or profiling, and we do not make automated decisions that would produce legal or similarly significant effects.
We do not sell, rent, or trade your personal data.
Legal Basis for Processing
Under UK GDPR, we must have a lawful basis for processing your personal data. In most cases, this will be because processing is necessary to perform a contract with you, such as delivering a purchased product or service, or because you have given your consent, such as when joining an email list or accepting cookies.
In some circumstances, we may process data where it is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms. This can include improving our services, maintaining website security, and operating our business responsibly. We may also process data where required to comply with legal or regulatory obligations.
Data Storage and Security
Personal data collected through the StillFitness website is securely stored using Squarespace, which manages website forms, order information, and email lists, and Google Workspace, which we use for email communication and internal correspondence.
We take reasonable technical and organisational measures to protect personal data against loss, misuse, unauthorised access, or disclosure. Access to personal data is restricted to authorised individuals only and is handled in accordance with this Privacy Policy.
Sensitive information, including fitness and health-related data, is treated with particular care and accessed only where necessary to deliver the relevant service.
Cookies and Website Tracking
StillFitness uses cookies and similar technologies to ensure the website functions properly, remains secure, and provides a smooth user experience. Cookies are small text files placed on your device that help websites recognise returning visitors and understand how the site is used.
When you first visit the website, you will see a cookie banner provided by Squarespace. This banner allows you to accept, decline, or manage non-essential cookies. Essential cookies are always active, as they are required for the website to operate correctly and securely. Non-essential cookies, such as analytics cookies, are only placed if you provide your consent. You can update or change your cookie preferences at any time using the cookie settings option available on the site.
Cookies used on the website may support core functionality, security features, performance monitoring, and analytics. We do not use cookies to sell personal data or create intrusive user profiles.
Use of Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC, to better understand how visitors interact with the StillFitness website. This includes information such as pages visited, time spent on the site, traffic sources, and general usage patterns.
The sole purpose of using Google Analytics is to measure website performance and assess the effectiveness of our Google Ads campaigns. This helps us understand what content is useful, how people find the site, and how we can improve clarity, usability, and overall experience. We do not use analytics data for profiling, automated decision-making, or marketing purposes unrelated to StillFitness.
Google Analytics may collect data such as IP address, device type, browser information, and on-site behaviour. Where required, IP addresses are anonymised. Analytics cookies are considered non-essential and are only activated if you provide consent through the cookie banner. Data collected through Google Analytics is processed in accordance with Google’s privacy policies and applicable data protection laws.
Data Retention
We retain personal data only for as long as it is reasonably necessary to fulfil the purposes for which it was collected. This includes providing purchased services, maintaining customer records, complying with legal and accounting requirements, and resolving disputes where applicable.
Fitness-related information provided for personalised plans is retained only for the duration necessary to deliver the service and provide reasonable follow-up support. Once data is no longer required, it is securely deleted or anonymised.
You may request deletion of your personal data at any time, subject to any legal obligations that require us to retain certain records.
Your Rights
Under UK GDPR, you have rights in relation to your personal data, including the right to access the information we hold about you, request correction of inaccurate data, request deletion of your data where appropriate, restrict or object to certain processing activities, and withdraw consent where processing is based on consent.
You may also request a copy of your data in a portable format. To exercise any of these rights, please contact us at support@stillfitness.co.uk. We may need to verify your identity before responding to such requests.
If you believe your data has been mishandled, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).
Third-Party Links and Services
The StillFitness website may contain links to third-party websites for convenience or reference. We are not responsible for the privacy practices, content, or policies of external sites, and we encourage you to review their privacy policies before providing any personal information.
Aside from Google Analytics and essential services provided by Squarespace, such as hosting and security, StillFitness does not share personal data with third parties unless it is necessary to deliver our services, comply with legal obligations, or protect our rights and users. Any third-party services we use are required to handle data in a manner consistent with data protection laws.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements, business practices, or services. Any updates will be published on this page with a revised date. Continued use of the website after changes are posted constitutes acceptance of the updated policy.
Contact
If you have any questions about this Privacy Policy or how your personal data is handled, please contact us at: